The Illegal Final Fantasy Billboard

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Ah yes, billboards. The modern mans novel, they tell you everything you need to get by in today's consumer-driven world: where to eat, where to drink, who to call when you break the law, and of course, which Massively Multiplayer Online Role Playing Game Beach Party Role Play events to go to. At least, that must have been how Rain Nightclub must have seen it. This Final Fantasy XIV free company went viral in the community earlier this year for it's out-of-the-box advertising strategy, wherein they rented multiple real-life billboards in order to advertise their in-game event. This quickly blew up in their face, as it turns out a number of the assets used in the billboard violated the game's material usage rights, including the fact that they used official game assets and logos on a REAL LIFE BILLBOARD. The community was torn over whether this was hilarious or about to result in a crack down from Final Fantasy 14's publisher, Square Enix, and most importantly, would the beach party still go ahead? All of these questions and more answered in today's video.